Linking Survey Results to Key Organizational Outcomes

Research is clear! Employee opinion surveys are linked to the bottom line. Our consultants can help you identify links between employee perceptions of the organization and important business outcomes such as turnover, financial results, and customer satisfaction. These studies will help you to identify the important "levers" for impacting organizational results through action.

PRA can assist you in the survey design phase to ensure that you have the right questions to assess the issues important to your organization. For example, it is known that employees' perceptions of the organization's "climate for service" are related to customer opinions of service. Therefore, organizations wishing to improve customer service would benefit from items measuring the internal support mechanisms that are important to establishing a service climate. Beyond just establishing a link between employee and customer opinions, these items help the organization to pinpoint areas for improvement.

In addition, PRA will assist you in determining the right measures of organizational results. This may include capitalizing on information that the organization already collects (e.g., customer surveys, financial results of different units), or developing special measures for the linkage research.